Analyzing media used by presidential campaigns Term Paper

Analyzing media apply by presidential campaigns - Term Paper caseEven with this, many critics often oversee the main underlying issues of any political campaign but, they invest the appearances and characters of the politicians and the way the political ads are advertised. They claim that bad advertisement is the sole factor which demeans all the major(ip) issues that surround a political campaign. It is also said that the way a campaign is aired on television by the media has made a political event into a popularity contests and has the result of candidates becoming slaves to the voters opinions and non its leaders. Advertising in all aspects is covered up by a angiotensin-converting enzyme-liner which says that the advertisers product is a stripe better and workable for the viewer as the competitors products. To make a decision for or against this claim is up to how the viewer as to how they perceive it. It may non important what a certain person decides to debase for dinn er after seeing the ads. But what that person, as a voter decides to vote may sacrifice huge far-reaching and consequential effects. Advertisements are more important than debates and speeches in political campaigns (Just, 1990). With the help of media, the general normal becomes aware of the hows, whats, whens, where, which ones, and whys of the political scenario of any political campaign. A sensible use of media can be used to teach the voter-of-tomorrow, to decide how, when and why to vote a certain politician appearing on the media screen. existence are highly judgmental by nature, so it is very important as to how a politician is portrayed on the media, especially with regard to just aboutone who is seeing the politician for the first time. As the manifestation goes first impression is the last impression. The voters and the public in general will decide if they wishing to vote for a certain politician in the first 20 seconds of seeing an advertisement of a political cam paign. According to the U.S. the presidential race between ford and carter indicates the fact that carters image clearly wrought a better picture in their minds (1976). The reaction to fords image played a major component (Oshagan, 1988). Media and candidates use of media has very strong impressions on those who are about to make their decisions about voting for one candidate or the other (research on the Australian Elections). people who decide upon who they will vote, before a campaign starts are non moved by any forms of media campaigns as are those who have not yet decided. They are very much likely to be moved by the campaigns and are olibanum the main focus of any political media campaigns. These voters are referred to as the undecided voters and they more often than not refer to the media for information about all candidates and that too very near the elections so that they have a clear view of what is and what is not. The debate between the US presidential candidates, Ni xon and Kennedy is often quoted in history as a very good example of a typical media political campaign. It is also claimed that the way both(prenominal) of them appeared on television and the personae they exuded was a big reason for Kennedys ultimate victory in the end. Although here some people also debate over fact that the way the media portrayed the two candidates was perhaps not that justified in their losing or winning. (Vancil and Pendell, 1987). Even the debates over the presidential