Hamburger and Perfect Party Food Essay

I hate when my stomach feels so empty. The growling and tightening of my insides drives me insane. The only thing on my mind at the time is food. Anything else doesn’t matter. My three favorite foods are chicken, burgers, and last pizza. You can’t go wrong with chicken. It goes with many sides such as corn, potatoes, or fries. Fried chicken is the best because it makes the skin so crisp and crunchy. If I had to choose out of my top three foods chicken would most likely be number one. Second choice that I have named is burgers. The best hamburgers are the ones that come straight off of the bar -b- que pit. Usually for summer we always have burgers because they are the easiest things to make and they also go well with birthdays or holidays. The lettuce, ketchup, mustard, tomatoes, etc. all make the hamburger so delicious. Last we have pizza. My favorite type of pizza is pepperoni because it is so good. If I have to choose any other toppings I would choose meat lovers because it’s all different types of meat on one pizza. They seem to be the perfect party food because I usually order them when I don’t feel like leaving the house or when my friends and I are having a small get together. What would we do without food? Having a nice full stomach makes you happy and it also gives you energy. Food will always be something that I will cherish in life, especially my favorite three that I mentioned earlier in my essay. Food is a very important thing and I have lots of other favorites.

Perfume Essay

This essay will compare and contrast the various methods used by the author and director of the novel Perfume. Perfume, written by Patrick Suskind and adapted by Tom Tykwer, is a dramatic, crime thriller about the life of a murderer. Born and raised in Paris, Jean-Baptiste survives the most gruelling childhood; his father unknown and mother executed for attempting to kill him, rejected by the wet nurses in the village and when finally taken in by Madame Gaillard at the orphanage, the children endeavour to kill him. They fear he is dangerous because of his lack of personal scent. However Grenouille survives through even their best efforts, survives the measles, dysentery, chicken pox and cholera. It is clear that this child is special not only because of his amazing ability to endure the most appalling conditions but also because of his exceptionally talented sense of smell. The title â€Å"Perfume† gives the reader/viewer a good idea of what to expect from the very beginning. Trying to translate Grenouille’s olfactory language into visual picture was from the beginning a mammoth task than is expertly accomplished by the director through the use of audio and several visual components. It is however much easier to do in a book because the reader can be manipulated through their personal experience with smell. Therefore from this point the book is mildly better even though it is at a disadvantage because the reader has no visual aid. The main themes of Perfume are black humour, emotionally/mentally challenged people, hatred of humanity and seeing importance in others life only when they affect your own. These themes are portrayed well throughout both the book and film. The most prominent is seeing importance in others life only when they affect your own. For example, Madame Gaillard dies in a tragic way shortly after she sells Grenouille. In the book she dies of cancer in a crowded bed, in the film she is slit at the throat as she returns home. Monsieur Grimal falls into the river on his way home from celebrating the sale of Grenouille. Giuseppe Baldini’s house falls into the river not long after Grenouille leaves for Grasse. All these deaths symbolise that Grenouille can only value human life if it has something to reward him with; when this is done they no longer exist in his mind. This also explains why Grenouille can kill the innocent girls, take what he wants and leave without feeling any remorse for his actions. One of the best adapted scenes is the opening chapter, Grenouille’s birth. Suskind does an extended description of the putrid place where Grenouille was born. â€Å"The streets stank of manure, the courtyards of urine, the stairwells stank of mouldering wood and rat droppings, the kitchens of spoiled cabbage and mutton fat†, this quote goes on for a considerable amount of time yet it is necessary because there is so many rotten smells included that everyone can relate to at least one. This provokes the reader to think of the most revolting smells they have ever experienced and then try to imagine them worse. In the film, Tykwer uses a fast moving, rolling shot to show the reader the various scents that inhabit the area. And he uses shots of typically revolting objects such as rats, fish guts, sick and rotting vegetables. These smells are relatable to humans and so the viewer can appreciate how bad it smells, however this may not be as powerful as the smell that the human imagination can fabricate from the book. Also he employs the sound of a heartbeat and rapid breathing of the new-born babe to humanise the situation and to portray the struggle the baby has to survive. The heartbeat makes us anxious and so we wonder whether the baby will survive. The baby breathing rapidly makes us question if it can continue. However regardless of this the baby lets out a scream. The audio effects stop and this could symbolise that as soon as the baby chose to live it ended the life of his mother and shows that the world is not the same. Obviously some scenes from the book have had to be cut to stay within a reasonable screen time, one of the scenes cut is the scientific study that is carried out on Grenouille nevertheless this is not missed and the film makes up for such scenes in other aspects. One of the biggest advantages the film has over the book is that it can use the best actors suited to the role. The actor that plays Grenouille, Ben Whishaw is perfectly suited to the character. He has a childlike voice that represents his innocence, not that his soul is innocent but because he has been void of all love for his whole life. His life was only valued by those wanted something from him. His character is also very good because his expression can be changed in an instant. In one scene he can appear helpless and angelic while in another he can be closer to the devil than a human. The way he sets himself into the role is nothing less than perfect; he scuttles as he should, hunches as he should and does everything as weirdly as is should be. Grenouille is a disturbing character and this is very well portrayed by the actor. In the book Grenouille doesn’t say much because the book is written in third person. This is used so that the reader can get close into the minds of all the characters instead of being limited to one. This also means that we can observe events happening in all the different places. In the film this is done through the use of a narrator. However the narrator does tend to disclose information that as viewers might have preferred to interpret ourselves. So even though the narrator is used in both the book and film the effects are far better in the book. To conclude, there are many similarities between the book and film adaption of Perfume that are equally as good as each other but some aspects such as the narrator are stronger in the book. Equally particular aspects of the film are better, for instance the ability to use actors. One of the primary differences is the character change of Grenouille from book to film. The book shows him as a conniving parasite that is very good at manipulating people. The film shows a man who is unaware of the effects of his actions and is somewhat innocent. The strongest parts of the book are the descriptions of the in-depth break down of the various scents and how deep into Grenouille’s mind the reader gets, since spoken language is not Grenouilles strength. The best bits of the film are casting decisions and the superb adaption that captures the soul of the book and enhances it through captivating music and images. It’s like smelling with your eyes.

Greek Gods in Antigone

Charles Wallace Mrs. Lopale CP English 10 7 May 2012 The Greek Gods and Their Role in Antigone The Greek gods were thought of as the most powerful forces to ever exist in ancient times. In turn, they played a pivotal role in the Greek people’s lives. Their power and influence over the Greek people is evident in many of the stories in Greek literature. Zeus, Poseidon, and Hades, the most powerful Greek gods, each played a part in the story of Antigone by Sophocles. Throughout the play, â€Å"God† refers to Zeus, the king of gods. Antigone’s main motive for defying Creon is that she does not think Creon is doing what the gods would want. Which of us can say what the gods hold wicked. † That quote means that Antigone does not think people can understand the way gods think. Haimon references Zeus when asking Creon not to punish Antigone too harshly. Creon swears to the gods that he will kill Antigone in front of Haimon. At the end of the play, Creon realizes th at â€Å"the laws of the gods are mighty, and a man must serve them to the last day of his life. † The messenger also prayed to Persephone and Hades to beg that Haimon and Antigone are still alive. Antigone knew that she would die if she went against Creon, but figured disrespecting the gods was more dangerous.She had so much faith in the gods that she never doubted that she was doing the right thing – â€Å"I know I am pleasing those I should please most. † Although the gods were rarely directly mentioned, they were in control of mostly everything. (Sophocles. ) There are three main Greek gods, Zeus, Poseidon, and Hades. They are the most powerful gods because they are the sons of the most powerful titan, Cronus. They rule the three domains of Earth. Zeus is king of the sky and heavens, Poseidon is king of the sea, and Hades is the ruler of the Underworld.They got assigned their domains in a random draw. (Gall. ) Zeus is the king of all the gods. He controls th e sky and heaven domain, and is the most powerful of all the gods. His weapon is a thunderbolt, in which he uses to cast lightening down at people. The eagle, scepter, or the lightning bolt is usually used as a symbol for Zeus. The Oak tree is also a sacred symbol of his. Greek mortals made many sacrifices to him and built many sanctuaries in his honor. In ancient Greece, any mortal who claimed to be a child of Zeus gained instant respect from the other mortals.He was also looked at as not just one of the many gods, but God himself. Zeus has been mentioned in nearly every work of ancient Greek literature that has survived to the present day. (Gall. ) Zeus’ story is a lot like Oedipus’, Antigone’s father, story. Uranus, the first king of the universe, and Gaea, the Earth mother, made a prophecy that Zeus would become king of the gods. Cronus knew that one day, one of his sons would overthrow him, so he swallowed every child that his wife, Rhea, gave birth to. How ever, when the sixth child was born, Rhea hid him and tricked Cronus in to swallowing a stone instead.She fled to the island of Crete and left Zeus there, fearing for her safety. When Zeus grew up, he knew he was ready to defeat his father. He knew he would need held, though, so he got his wife, Metis, to feed Cronus a herb that would make him throw all of Zeus’ brothers and sisters up. It worked, and Hera, Demeter, Poseidon, Hades, and Hestia were freed. Together, they all defeated Cronus, and Zeus was the new king of the gods. (Gall. ) Poseidon is the Greek god of the sea. He is known for being violent and moody, and he carried a three-pronged spear called a trident.The horse and dolphin are considered his sacred animals. Poseidon is often referred to as the â€Å"Earth shaker†, because he sends out earthquakes when he is not happy. He is also the son of Cronus and Rhea, and is the second most powerful god. He is one of the three supreme gods of the Earth. (Gall. ) I n one of his temper tantrums, Poseidon realized he was not happy with his ocean domain, and wanted to try and overthrow his brother, Zeus, and become king of the gods himself. Poseidon asked for help from Apollo, the god of light and music. Together, they bound Zeus with chains.Zeus had too much strength and power and freed himself very quickly. Zeus was furious with Apollo and Poseidon. As punishment, he sent them to work as laborers for Laomedon, the king of Troy, a city in what is now considered Turkey. Laomedon promised a very big reward if they could build a wall around the city of Troy. However, after they built the wall, Laomedon refused to honor his agreement and did not pay them for their work. In turn, Poseidon and Apollo sent a plague and a sea monster to destroy the city of Troy. (Gall. ) Hades is the Greek God and ruler of the Underworld.He is often associated with wealth and agriculture. He is also the son of Cronus and Rhea and the third most powerful Greek god. Unlik e his two brothers, his realm cannot be seen by anyone living. The Greeks believe that his name, Hades, means â€Å"The Unseen One. † He is the only god that does not live on Mount Olympus; he has his own glittering palace made of pure gold and gems in the Underworld. The Greeks believe that when mortals die, their souls go to the Underworld. The Underworld is thought of as a dark and gloomy place, with ghosts flittering around everywhere.When the dead entered the Underworld, they drank from the river Lethe to forget their lives on Earth. That is when they become ghosts. Hades is often considered the evil god by many of the Greeks. (Gall. ) Hades lived a very lonely life alone in the Underworld. He had an infatuation with a specific goddess, Persephone, daughter of Demeter, the goddess of harvest. Hades kidnapped Persephone and made her his queen. For years, Persephone demanded that she be brought back to her mother, but Hades did not listen. Demeter demanded that she would n ot allow anything to grow for the mortals until Persephone had been returned.As the mortals started suffering, Zeus decided it was time to step in. He demanded that Hades let Persephone go. Persephone had already eaten the fruit of the Underworld, though and could not return. Zeus made a deal with Hades that Persephone had to stay in the Underworld for six months out of the year, and could stay with her mother the other half. (Gall. ) The Greek gods played a big role in many of the lives in ancient Greece. Although they are not as well known or referenced today in Greece, they play a big part in the literature and history of Greece.Works Cited Sophocles. â€Å"Antigone. † Glencoe Literature. Ed. Jeffrey D. Wilhelm, Douglas Fisher, Beverly Ann Chin, and Jacqueline Jones Rayster. Comlubus, OH: Glencoe/McGraw Hill, 2009. Gall, Timothy and Susan. â€Å"Zeus. † The Lincoln Library of Greek and Roman Mythology. Vol. 5. Cleveland: Eastward, 2006. Gall, Timothy and Susan. â₠¬Å"Poseidon. † The Lincoln Library of Greek and Roman Mythology. Vol. 5. Cleveland: Eastward, 2006. Gall, Timothy and Susan. â€Å"Hades. † The Lincoln Library of Greek and Roman Mythology. Vol. 5. Cleveland: Eastward, 2006.

MLT1 Task 8 Essay Example | Topics and Well Written Essays - 250 words

MLT1 Task 8 - Essay Example For cell in isotonic solution, the rate of water inflow into the cell and out flow equalizes. Sodium chloride solution of 0.9 is isotonic to animal cell. On the other hand, hypotonic is a term used to describe a solution with more water and less solutes compared to that that of a cell or another solution (Excerpta medica foundation, 2007). When a cell is in hypotonic solution, water moves into the cell. Finally, hypertonic refers to a solution with more solutes and less water compared to that of a cell or another solution. Staphylococcus epidermis exhibits less or no growth in a solution of sodium chloride of 1%. In solution of 7% and 15% staphylococcus epidermis increased in number and in size. At 1% solution of sodium chloride saccharomyces cerevisiae exhibited growth and reproduction. While at 7% and 15% they died because they could not withstand the osmotic pressure created. This shows that staphylococcus epidermis is highly resistant at high concentration of Sodium chloride and low resistance at low concentration of sodium chloride. On the other hand, saccharomyces cerevisiae are less resistant to high concentration of sodium chloride (excerpta medica foundation,

Information Security Program Survey Research Paper - 1

Information Security Program Survey - Research Paper Example In protecting its information data, the department involves five offices in its organization to effectively secure data in their possession. These offices are the chief technology officer’s council, the chief information officer’s council, the chief information security officer’s workgroup, and the enterprises architecture workgroup. This paper seeks to analyze information security concepts in relation to the roles of the Chief Information Officers Council (HHS.gov, 2012). Information security programs protect the information the organization gathers, creates, processes, transmits and stores. One of the information security programs the organization applies is the use of computerized system to store sensitive information pertaining to personal employee information, various departments financial and management operations, information pertaining to the medical records of millions of American seeking financial aid through the various insurance programs it operates, such as medicare (HHS.gov, 2012). Computerized system of storing and disseminating data is vulnerable to unwarranted entry and hackers from the cyber space. This has an effect of loss of data, and availability of sensitive and highly confidential information to unwarranted recipients. To protect against these risks, the United States congress, in 2002 passed a legislature requiring all Federal institutions to initiate security measures, aimed at protecting their information systems. The statute is referred to as Federal Information Security Management Act, of 2002. In response to this act, the department of Health and Human Services formed the department of the Chief Information Officer (HHS OCIO), whose role is to advice the secretary, and his assistant on all issues pertaining to information security that pertain to the achievement of the organizations goals (HHS.gov, 2012). The office of OCIO develops programs that protect the

International Civil Aviation Assignment Example | Topics and Well Written Essays - 2750 words

International Civil Aviation - Assignment Example (Civil Aviation Training Centre, 2003) The review report is intended to build a future in which aviation exists in harmony with the natural and human environment. To make this possible the detrimental factors and strategic measures affecting the aviation industry are thoroughly analyzed for getting a better insight into the knowledge and understanding of existing and future environmental impacts, as well as the opportunities for mitigating or avoiding them.(Transportation Research Circular, 2006) Such analysis serves as an important tool in anticipating facilities and services which are required to meet the future demands of air travel and in ascertaining where and when airspace or airport congestion is likely to occur. These reviews also have a significant role in strategic planning towards the cost-effective implementation of communications, navigation and surveillance or air traffic management systems.(Trends in air transport, 2004) This review report summarizes progress that the international civil aviation industry is making towards the future. Thus the study involves There are many environmental elements, bot... Environmental factors affecting the aviation industry There are many environmental elements, both short term and long term in nature affecting the International Civil Aviation. In today's world, where aviation traffic has grown to an indispensable mode of transport, the environment has become too much stressed from a variety of sources. Population explosion has yet made the whole system more complex and difficult to manage efficiently and equitably. This paper which reviews the said sector from a strategic angle compiles from the result of researches and statistics conducted on ways to assess and provide solutions to these conditions. Use of tools like SWOT analysis, which brings to light the Strengths, Weaknesses, Opportunities and Threats of aviation industry, could be very useful in bringing out the detrimental environmental factors. The research agenda categorized the factors as in the figure (Refer Appendix - 1). (Transportation Research Circular, 2006) The main environmental constituents identified affecting the sector mainly from the Media (aircraft) and its Process (operations) are: Noise: Aircraft noise is one of the most constraining factors affecting the sector. However, there were significant developments in providing quieter aircrafts and organizations like National Aeronautics and Space Administration (NASA) and the European Community are continuously going ahead with such projects limiting noise pollution to the maximum. (Transportation Research Circular, 2006) Air quality: This deal with all the environmental impacts including emissions from aircrafts like greenhouse gas emissions, ozone acidification, depletion, and impact on local air quality. Carbon dioxide, Nitrogen oxide, etc., particulates and aerosols, sulfur compounds, and water emissions

Health teaching section Essay Example | Topics and Well Written Essays - 500 words

Health teaching section - Essay Example Health Belief Model, which reliably detects the health behaviors of individuals, may assist in overcoming this issue by guiding our efforts towards the most appropriate educational measures to modify the health behavior of teenagers in this regard (Hodges & Videto, 2011). On the basis of this model, a teenager can be expected to take health-related measures if; Planning will be specifically directed towards the above mentioned issue and will aim to achieve measureable actions that are achievable, realistic and taken in a timely manner (SMART) (ONeill, 2006). Smart is being used to elaborate on the planning need for a teenage pregnancy. The teaching plan will span over a period of 4 weeks. Every teaching session will start by determining the prior knowledge status of students before delivery of new information. This will include a short assessment (pre-assessment) of students about the key aspects of the upcoming lesson using a questionnaire containing Multiple Choice Questions. The outcome of this assessment will serve the purpose of gaining an insight into the baseline knowledge of students. The teaching session will start after this assessment. The duration of instruction will span over a period of 20 minutes. The teacher will make sure that the classrooms are well-equipped for teaching. This will include the provision of a multimedia video projector, computer, appropriate lighting in the classroom, classroom furniture and the required stationary. After completion of instructions, an open discussion session will be conducted under teacher’s supervision. The discussion will aim to answer and highlight the issues pertaining to the material taught earlier. The teacher will make sure that every student of the class participates in the discussion. After completion of discussion, a post-instruction assessment will be carried out to get an idea about the learning achieved by

The Handwashing Techniques Assignment Example | Topics and Well Written Essays - 2000 words

The Handwashing Techniques - Assignment Example Using the literature I will look at and explore the factors that may have influenced the learner and their performance in Scenario One (hand washing). I will then, with reference to the literature, identify one of these contributory factors and critically discuss and analyse the mentor's role in addressing the identified factor. I will then identify recommendations for best practice. There are many definitions of assessment in the literature. According to Rowntree (1987) "assessment occurs whenever one person in some kind of interaction, direct or in direct, with another is conscious of obtaining and interpreting information about the knowledge and understanding of the abilities and attitudes of this person". Curzon (1990) defines assessment as the process of: "collection, measuring and interpreting information relating to students' responses to the process of instruction". Ewan and White (1996) define assessment as "the process by which teachers attempt to gauge student' progress and learning". Quinn (2000), states that through assessment in practice judgement is made on the quality of the learners' work, as a way of supporting the learner and of appraising their achievement of their set of outcomes. The common theme of the above mentioned definitions is measurement and progression or competence and outcome Flanagan et al (1999). From the scenario we see that t he student is being assessed formatively. It is important that the mentor is aware of the difference between formative and summative assessments. Price (2005) discusses the two purposes of assessment: Formative assessment in which the mentor is the advisor. The formative assessment is to advise the student of progress towards the goal. Summative assessment is in order to judge the learning. The purpose of the assessment in the given scenario is to observe the maintenance of asepsis. Medical Asepsis is defined as, "the procedures used to reduce the number of microorganisms and prevent their spread." [Mosby 2009]. One of the basic principles of health care that is drilled into the minds of all health care professionals from a very early stage in their training is the importance of maintaining strict asepsis in their handling of patients. The lesson is repeated so often as to become second nature for health care professionals. The reason that maintenance of asepsis is stressed upon so often in medical practice is that significant benefits can accrue from following a few simple rules. The rate of transmission of infection from on patient to another in wards and OPDs can be reduced significantly. Asepsis can also be productive towards decreasing the incidence of illness among health care workers themselves by reducing transmission of pathogenic bacteria from patients to carers. A number of rules are in practice for the maintenance of asepsis. These include specific techniques for handwashing and use of sterilization procedures for the sheets, instruments and apparatus used in relation with patients. In the chosen scenario, the student follows the instructions taught to the letter, but forgets to apply simple sense to the situation and soils her hand without even realizing what she has done. There can be a number of

How can the Nurses collaborate to prevent and manage Pressure ulcers Research Paper

How can the Nurses collaborate to prevent and manage Pressure ulcers (bed Sore) - Research Paper Example The panel came up with recommendation on preventive strategies such as patient education, clinician training, development of communication and terminology materials, implementation of toolkits and protocols. Behavioral aspects like adherence of the healthcare provider as well as the patient were also given recommendations. The collaborative effort of the learned American healthcare professionals who have the resources and determination has transformed the impending challenge of the CMS policy to an opportunity for the improvement of the hospital system and its patients. The Pressure Ulcer Collaborative project, coordinated by the New Jersey Hospital Association (NJHA), was conceptualized based on the negative effects of pressure ulcers such as pain and disfigurement on patients, the burden of care to the healthcare industry, and the state and federal reporting requirements – the U.S. Health and Human Services in particular calls for a 50% reduction in pressure ulcers among nursing home residents by 2010. A comparative method to analyze data based on the guidelines developed by the NJHA Quality Institute Department and the Department of Continuing Care Services was used by the 150 organization who participated in the project. After a 12-month period (October 2005 to October 2006), the incidence and prevalence of pressure ulcers among the participating organizations showed a 30% decrease. By May 2007, the end of the second year of the Pressure Ulcer Collaborative project, a 70% decrease was achieved. The skin assessment, Braden assessment, and frequency of skin assessment requirements to meet the guideline criteria were not sufficient at the onset, thus the project was rolled out in all organizations who participated by April 2006 only. The project was able to give the healthcare staff a more detailed and comprehensive focus on patient care improvement, access to guidelines and protocols, and commitment to consistency and standardization in

Prepare a report on PEST analysis for Apple. look at how various micro Assignment

Prepare a report on PEST analysis for Apple. look at how various micro and macro factors are affecting your chosen company - Assignment Example globalisation, which involves the integration of economies into the international economy through capital flows, foreign direct investment, and trade. This, in turn, results in the spread of cultures and technology and improvement in lifestyle and affluence. Apple is able to make use of the cheap labour and growing markets in the newly developing nations like India, which were once considered poor. In the opinion of Schifferes (2007), Apple has become a virtual firm by shifting its production units to countries like China in Asia through outsourcing. In an effort to reduce its operating costs, the company has spread its product manufacturing to states like Korea, Ireland, China, and Czech Republic. In addition, there are suppliers from Canada, Germany, France, Taiwan, Japan, Mexico, and Brazil (Apple Inc. 2014). In addition, there is a thirty-fold increase in the world trade since 1950s as a result of this globalisation (WTO, 2007). According to reports, Apple depends on countries other than America for about 58% of its total sales (Kane & Rohwedder 2010). Thus, globalisation has a positive effect on the company’s performance. Apple benefits from the modern life style because the company has managed to present itself as a lifestyle brand (Saviolo & Marazza 2012). As Roumeliotis (2014) identifies, a lifestyle brand touches a number of emotional factors, ranging from social status, self-esteem and desires. By creating such an image, Apple is now able to reap profit from the increasing number of tech-savvy youth who consider the possession of an Apple iPod and headphone as an important element of modern lifestyle. As Apple has a significant role in online music market and cyberspace, the modern lifestyle is well-suited for the company’s growth. (Apple’s branding strategy 2012). Technological factors are the biggest challenge for the company. Firstly, though the company leads the hardware sector by introducing new ideas every time, like mouse, 3.5 inch

The Harmful Effects of Video Games Vs. The Benefits Essay Example for Free

The Harmful Effects of Video Games Vs. The Benefits Essay There are many questions about video games and how they affect children. I believe that video games are harmful to children in many ways. Many studies have tried to prove that they are harmful, as well that they are also beneficial to children. It is difficult to understand which argument is the truth behind the research. I believe that the harmful effects are greater than the benefits. The benefits that the children can learn through video games can also be taught to them other ways besides just video games. Video games are not the only way to teach the children values and how to live properly. Video games are damaging the way that our children think and act, as well as harming their bodies by teaching them wrong morals about themselves and others. The first way that video games are harming our youth is psychologically. There was a study published in the Journal of personality and Social Psychology that children that were playing video games were reported to be more aggressive than those of children that do not play video games. Previous research has documented that playing violent video games has various negative effects on social behavior in that it causes an increase in aggressive behavior and a decrease in prosocial behavior. In contrast, there has been much less evidence on the effects of prosocial video games. In the present research, 4 experiments examined the hypothesis that playing a prosocial (relative to a neutral) video game increases helping behavior. In fact, participants who had played a prosocial video game were more likely to help after a mishap, were more willing (and devoted more time) to assist in further experiments, and intervened more often in a harassment situation. Results further showed that exposure to prosocial video games activated the accessibility of prosocial thoughts, which in turn promoted prosocial behavior.( Greitemeyer, Tobias; Osswald, Silvia, 2012) The research also found that children that were exposed to the video games were also did have  the ability to control the aggression. The children see the horror and the violence on the games and believe that it is proper to act the same way when they get angry. The children cause fights and can harm other people. Another effect that video games have on children is their ability to pay attention. The children that play the video games are only focused on the games. It can become an addiction to them. They do not feel that anything else is important in life besides the games. The children lose track of everything that is important and feel that the games are the only thing that is important. The children also lose the idea of socializing. They spend some much time playing games and isolating themselves away from other children or people, they do not learn how to socialize and learn to deal with other people. The video games are also harming children physically as well. Children that play video games do not get the exercise than a normal child should. Children sit and play games for many hours a day. A regular child should have 60 minutes or more a day to be healthy. When a child is playing video games, they are not receiving that exercise. When a child does not get the exercise they need, weight gain is a problem. Obesity is already a major problem with children these days, but video games just add to the problem even more. The weight gain can cause many health problems in children. These problems with children can contribute to future health problems. Weight gain also teaches the children unhealthy habits that they will continue as they get older. The children do not see that being healthy is important. They grow up and continue to not worry about their bodies or being healthy. Research has documented negative effects of video games on childrens physical health, including obesity, video-induced seizures, and postural, muscular and skeletal disorders, such as tendonitis, nerve compression, and carpal tunnel syndrome. However, these effects are not likely to occur for most children. The research to date suggests that parents should be most concerned about two things: the amount of time that children play, and the content of the games that they play. (Gentile, PhD, 2000) Eye problems are also a result from video games. A child sits and watches just the game for many hours. The games cause the children to strain their eyes. The eye strain can cause headaches, discomfort, fatigue, and blurry eyes. If a child plays games for a long time, the games can cause eye focusing problems. Playing video games for extended amounts of time can  cause children to experience many of the same symptoms seen in computer vision syndrome in adults. Extensive viewing of the game screen can lead to eye discomfort, fatigue, blurry vision and headaches. Kids seem to become so engrossed in video games that they forget to take breaks. Prolonged game play without significant breaks can cause eye focusing problems, as well as eye irritation. (Bedinghaus, 2008) The children’s eyes are delicate and when playing games for a long time, the eyes tend to not want to focus well on other items. There are ways that people have argued that video games can be beneficial. The first argument that they have is that the video games teach the children about strategic thinking and planning. The games teach the children quests, which the children have to learn to get through by planning out the routine for the game. There are reports that stated that children that played video games, the children’s math, reading, and spelling improved. The games have many side shots that they have to read. The children learn better reading from reading all the shots in the game. The children also learn better spelling by all the reading that they have to do in the game. The math skills are better because the games have many different goals to earn and to count how to get there in the game. Video games also teach a child simulation, adventure, and role-playing. They learn the role-playing from pretending to be other people in the games. They learn adventure from all the different kinds of games and their themes. There are also many career opportunities for when they get older. The children can be game designers and game programmers. So there are some benefits for video games. Even though there are a few reasons to believe that video games can be educational to the children, there are more reasons to believe that the games are harmful to the children. The video games cause psychological and physical problems with children. So as some of the results might say that gaming is beneficial to children. They should be controlled on what they play and how much they are in contact with. Children are learning bad behaviors and harming themselves without even understanding the thought that they are doing anything wrong. Children are children because they need to be taught how to live and do things right. When they have other factors telling and showing them violence, horror, and harmful ways to live, they are going to start using these factors and living them. Video games are harmful to children and  should be considered very closely when letting the children play them by monitoring the types of games that the children are playing, as well as the amount of time that they spend playing the games. References Bedinghaus (2008). Video Games and Vision Video Games May Cause Vision Problems in Kids. About Vision Eyes and Vision Problems Eye Health Vision and Eye Care. Retrieved October 25, 2012, from http://vision.about.com/od/childrensvision/qt/Video_Games.htm Computer games health issues | Better Health Channel. (2012, September 11). Home | Better Health Channel. Retrieved October 7, 2012, from http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Computer_games_health_issues Dr. Phil.com Advice Children and Violent Video Games. (2012). Dr. Phil.com. Retrieved October 7, 2012, from http://www.drphil.com/articles/article/297 Gentile, PhD, D. A. (2000). Pediatrics for Parents. Pediatrics for Parents. Retrieved October 25, 2012, from http://www.pedsforparents.com/articles/2791.shtml Greitemeyer, Tobias, Osswald, Silvia (2012). Effects of Prosocial Video Games on Prosocial Behavior. American Psychological Association. Retrieved October 25, 2012, from http://psycnet.apa.org/index.cfm?fa=search.displayRecordid=993617CC-95FF-E099-47CA-8791DAA7640BresultID=1page=1dbTab=pa Iowa State University (2011, May 22). Video game effects on kids: Not all black and white, expert argues. Science Daily. Retrieved October 18, 2012, from http://www.sciencedaily.com /releases/2011/05/110510101504.htm Why Video Games Are Good for Your Kids. (2012). ReadWriteWeb Web Apps, Web Technology Trends, Social Networking and Social Media. Retrieved October 7, 2012, from

Marketing Essay Example for Free

Marketing Essay For any entrepreneur, marketing is an important component for the success of all businesses. Marketing can be identified as the process in which any business informs, satisfy and keep possessions of its customers. It is the main ingredient to bringing in customers to increase profits for a business. Many may think that marketing is as simple as advertisements and promotions but in the real business world to be successful, marketing is a bit more complex. A business needs a solid marketing plan to succeed and also to show the investors the company is able to return the investment the investors have given. For an entrepreneur to master the marketing skill the individual must understand the marketing mix. Marketing mix is the combination of the elements of marketing and what roles each element plays in promoting your products and services and delivering those products and services to your customers (about. com). Elements of Marketing Mix The marketing mix has four elements and until recently there have been a few new added elements which are referred to the 4 ps or the 7 ps of marketing mix. The 4 ps of marketing are product, place, price, and promotion and the additional p’s are process, people and physical evidence. When looking at it from a business sense of view it make a lot of sense because even though the added p’s can be explained in the original 4 ps, they each can stand alone. For instance process can be looked at as the protocol used by businesses for the marketing strategies and people can be seen as what they used to explain in debt the product or services. Last but not least physical evidence is what most consumers today go by which shows firsthand that a product or services does work. Product is the product and services offered to your customer, and how they are different from the competitors’ products. Businesses also have to make sure when offering a product to their customers it has to have the correct features meaning it must look good and work well and have enough to go around. Price is described as how you price your product or service so that your price remains competitive but still allows you to make a profit. In pricing businesses should also keep their targeted market in mind ensuring it is affordable to them and potential future customers. Place is describe as the distribution or where your business sells its products or services and how it gets those products or services to your customers. Place is very important because a business would want to make sure that their goods and services arrive when and where they are needed. For the promotion element it is the methods used to communicate the features and benefits of your products or services to your target customers. In today market promotion is made easier because your targeted consumer can be reached by the push of a button. With that being said businesses should keep technique and deliverance of the product and services offered into consideration also. The fifth p in marketing mix is described as people and is how your level of service and the expertise of the people who work for you can be used to set your business apart from the competitors. With the majority of products and services being offered by the click of a button, most consumers tend to rely on reviews to help them decide. If the business does not have the right people that look professional and have good ethics with the knowledge of the product or services they are selling it can hurt the business extremely. Which brings us to the saying a first impression last. Organization The Atlanta barber and beauty supply company or ABBS is an organization that supplies barber and beauty shops all around the country. They have been in business serving professional barber shops since 1946 with new, used and antique barber supplies and equipment. It is specifically marketed to the licensed barber or beautician shop owners. Just like any other organization ABBS has used the four elements of marketing mix to assist in the marketing strategy. For the product element the company has shown how each of their products are of great professional quality and last for years. Even though they sell top quality products, they also provide lower end products for those that maybe not willing or able to spend as much. They sell the same products as their competitors but they have a wider variety of clippers and shears in stock that are antiques. This allows them to provide their products to a larger consumer group from the older shops to the younger and ever changing shops. The company takes pride in having any kind of hair products in stock. Some barbers have specialty shops that only cater to an older market and likes nostalgic products and equipment to make their shop look and feel like the barber shops of the past, and ABBS has these products and items in stock and can ship them anywhere all around the world. This element does not affect the development of the company’s marketing strategy because it helps it by making sure the company keeps plenty of stock of their products. This element also gives the company a reason to look at other countries hair products to see what new products are being made and used in that country that can be sold to that market in the future. In the price element this affects the marketing strategy of the business by making the company decide how to price their products without making the price to expensive but attractive to customers to gain more customers than the competitors. The prices for the products are at competitive rates but lower than other barber supply companies because they give discounts to the owners of the barber shops. They also give a discount on shipping on all items purchased $60 and over. That is a strategy to bring in and keep more customers to use their internet website. The place element/distribution element for the ABBS is placed in 186 Mitchell St. S. W. Atlanta, GA that is the main building set for distribution of all barber and beauty products. The company utilizes its internet website by offering its products via e-commerce to a worldwide market. This affects the company’s marketing strategy and tactics in a good way by broadening their market to attract more customers. The more the clients they can generate worldwide the more the companies’ profits will increase. The internet is the best tool to advertise a business and its products these days, because of its power to reach a mass amount of people around the world in a matter of seconds. They also use catalogs to keep their existing customers updated on new products and price and can also be a good way of keeping them in the loop of new adventures to come. In past years the radio and TV ads were the top marketing tool for businesses, but it came with an expensive price to get a radio or TV ad spot it also only reached a local market so small businesses were stuck only doing business domestically. The internet made it easier and cheaper for mainly anyone to advertise anything to anyone all around the world. Now the company distributes its products from the main building in Atlanta to thousands of clients in many different countries. The ABBS Company has developed policies for its internet clients that are overseas; it also ships to APO/FPO addresses. In the promotion element the company communicates through the internet to advertise its products it also sends out catalog magazines to all new barbershops that are listed in the phone books of each city. The company is a top search when searched on Google. ABBS promotes the business in all forms of the marketing aspect, from newspaper ads, magazines, radio/TV ads, and the internet. Conclusion In conclusion new entrepreneurs understand that the marketing mix is a good tool to use when planning the marketing strategy of the business. It shows that these strategies are ever evolving with time and for a business to be and keep being successful their approach to cater to their consumer must also evolve. After identifying the four elements of marketing mix which are product, price, place, and promotion I was able to describe how each element affected the development of the company’s market strategy and tactics. I also described how each of the four elements was implemented for the business, and identified the industry in which ABBS exists.

Analysis Of The Uk Renewable Energy Industry Environmental Sciences Essay

Analysis Of The Uk Renewable Energy Industry Environmental Sciences Essay Renewable energy is the energy generated from natural resources such as biomass, sunlight, wind, rain, tides, and geothermal heat, which are renewable, that is, naturally replenished(Wikipedia, 2010). Renewable energy technologies are essential contributors to energy supply portfolio, as they contribute to world energy security, reduce dependency on fossil fuels, and provide opportunities for mitigating greenhouse gases (IEA, 2007). Renewable energy is also considered by some to be a potentially significant contributor toward the economic development of rural areas, a means of reducing poverty through the creation of employment and improving the quality of lives (Mark et al, 2008). Renewable energy sources were very unpopular in the past decades because of their comparative cost disadvantage. With the exception of large hydropower, combustible biomass, and larger geothermal projects, the average cost of renewable energy are generally not competitive with the wholesale electricity and fossil fuel prices(IEA, 2007). However, this decade has witnessed a tremendous development in renewable energy sector. The rising oil prices, issue of global warming , carbon gas emission, terrorism and political instability in many oil producing countries in the middle east are the major forces driving this development. The International Energy Agency estimates that nearly 50% of global electricity supplies will need to come from renewable energy sources in order to reduce carbon dioxide emission by 50% by 2050 and minimise significant, irreversible climate change impacts (IEA, 2008). During the five- years period from the end of 2004 -2009, worldwide renewable energy grew at the rates of 10-60% for many technologies (REN21, 2010). In 2008 for the first time, more renewable energy than convectional power capacity was added in both European Union and United States, demonstrating a fundamental transition of the worlds energy markets towards renewable (Eric et al, 2009). Renewable energy sector is growing at a very amazing rate in UK. Between 2003 and 2009 there was 138 per cent increase in power generation from renewables in the UK, but faster rates of growth were recorded in Northern Ireland (702 per cent), East Midlands (268 per cent), North East (211 per cent), Scotland (188 per cent), South East (146 per cent) and Yorkshire and the Humber (139 per cent) (DECC, 2010). Higher growth rate is expected in the next decade. This can be inferred from the fact that power generation from the UKs oil and gas and nuclear reactors have been on a long-term downward trend and tend towards the end of their life span (Keynote, 2008). As a result, UK government has devised a comprehensive approach to support the development of the renewable energy sector through the UK renewable energy strategy 2009. Renewable energy in UK is supported through a range of measures. The renewable obligation Order requires electricity suppliers to purchase a specified amount of the electricity they supply from renewable sources (Keynote, 2010). Renewable Obligation Certificates (ROCs) are obtained to demonstrate that renewable sources have been used. The climate change levy is a fossil-fuel tax from which exemptions can be obtained by using certain renewable technologies. Capital grants are available for research and development for a wide range of renewable energy projects. Grants are also available for the cultivation of energy crops. Obviously, these are good incentives to stimulate investments in renewable energy. However, investors need assurance that these incentives and subsidies will be available over a larger part of the product life cycle and not just trap-in-incentives. This will enable renewable energy companies to build a more stable and viable strategic plan to take best advantage of t he incentives. The favourable geographical location of UK in terms of its windy condition, long coastline and excellent infrastructural facilities contributes to the rapid growth of renewable energy. The amount of power generated in terms of renewable energy in UK grew each year between 2004 and 2008 (DECC, 2009).A total of 17,566 gigawatt hours (GWh) was generated in 2008 which is 76.2% more than the amount generated in 2004. Biomass produced most of the renewable electricity in 2008 (46.1%) of the total, followed by wind and wave power (40.4%) and hydropower (13.4%), see table 1. Renewable energy is expected to develop into a major sector, providing scope for business growth and a substantial source of employment (Keynote, 2010). UK Renewable Energy Strategy, (2009) estimated that 500, 000 jobs could be created in the market by 2020. Table 1 : Electricity Generated from UK Renewable Energy Sources (gigawatt hours), 2004-2008 Biomass 2004 2005 2006 2007 2008 Landfill 4,004 4,290 4,424 4,677 4,757 Co-firing with fossils fuels 1,022 2,533 2,528 1,956 1,613 Animal biomass 565 468 434 555 587 Plant biomass 362 382 363 409 568 Sewage-sludge digestion 440 470 456 496 564 Total biomass 6,393 8,143 8,204 8,092 8,090 Wind wave power Onshore 1,736 2,501 3,574 4,491 5,792 Offshore 199 403 651 783 1,305 Total wind wave power 1,935 2,904 4,225 5,274 7,097 Hydropower Small scale 283 444 478 534 568 Other hydro 1,353 1,542 1,969 1,912 1,794 Total hydropower 1,636 1,986 2,447 2,446 2,362 Solar photovoltaics 4 8 11 14 17 Total 9,968 13,040 14,887 15,826 17,566 Source :Digest of United Kingdom Energy Statistics 2009, Department of Energy and Climate Change Having presented the general overview of renewable energy industry , a critical environmental analysis of the industry will be examined using PEST analysis, SWOT analysis and Porters five model of competitive advantage. PEST ANALYSIS The environment in which an organisation operates is divided into macro and micro environments(Philip, 2000). The micro environment has a major and direct impact upon the organisation, and its strategic planning process while the macro environment comprises those conditions that have a broad, rather than direct, impact upon the organisation (Wendy,1997). Brannan (1992) identified the major potential macro environmental factors that could significantly impact on organisation performance and a possible framework for listing such factors is PEST-Politics, Economics, Sociology and Technological developments. POLITICAL FACTORS The long-term decline in UKs oil and gas fortunes has led to an increasing import of oil and gas (Keynote, 2010). This means UK will be competing in the world markets for its oil and gas requirements with emerging economies, such as China and India. These countries have different cultures and political structures to the UK, and it could be a challenge for the UK to maintain a good relationship with them. Political instability and terrorism in the middle east is also of concern on the security of global energy supply. Therefore, Energy supply could become a very political issues in the future. It is hopeful that renewable energy sector will gain enormous political support from the UK government as an alternative to heavy reliance on importation of oil and gas. This will create favourable atmosphere and opportunities for investment in renewable energy sector. The quest to solve the problem of global warming has great political impact on government policies towards renewable energy. There is co-operation among the western world to reduce global warming by reducing carbon gas emission . The UK Government takes a prominent role in mitigating the effects of climate change by reducing carbon gas emission. Several government initiatives and legislation have been put in place, notable among these are; The Climate Change Act 2008-a commitment to reduce the UKs greenhouse gas emissions to at least 80% below the 1990 levels by 2050, Energy Act 2008 and Renewable Obligation (Keynote,2010). Renewable Obligation requires electricity suppliers to supply a specific amount of electricity from renewable sources. This is a good initiative to develop renewable energy. According to Deloitte(2010), UK has nearly 30 different low carbon energy incentives in form of tax credits and subsidies. The argument here is the certainty of the availability of the incenti ves throughout the project life cycle. This is vital for long term strategic plans. Nonetheless, the political imperative to introduce regulatory and fiscal incentives will continue to create opportunities for investors (Deloitte, 2010). ECONOMIC FACTORS GROSS DOMESTIC PRODUCT (GDP) There was an annual increase in the UKs GDP between 2005 and 2008, but a decline of 4.8% was seen in annual chain-linked GDP in 2009, NSW,2010 (cited in keynote, 2010). GDP forecast for the period from 2009 to 2013 are well below the growth experienced during the 2005 to 2008 period (when annual growth was between 3.4% and 5.7% at current prices) TIA,2009 (Cited in Keynote, 2010). Growth is forecast to fall steeply to -4.2% in 2009, followed by a slow recovery to 2.6% in 2013. By 2013, GDP annual growth will still not be as great as any year in the period from 2005 to 2008. It is likely that lower GDP will have a depressing effect on renewable energy demand. However, this notion has been proved otherwise by the year on year increase in UK demand for renewable energy (DECC, 2009). UK demand for renewable energy increased by 6.7% between 2006 and 2007 and by 12.9% between 2007 and 2008. It is expected that the demand for renewable energy will continue to increase over the years to 2020 as government has put in place several incentives to attract private investors in a bid to achieve the goals of UK renewable energy strategy by 2020. According to the secretary of state for energy and climate change (UK renewable energy strategy, 2009), UK government aims at reducing carbon emissions by expanding renewable energy to account for 15% of energy demand by 2020, reduce UKs of fossil fuels by around 10% by 2020. Through the implementation of this strategy, enough renewable energy will be in place by 2020 to supply the equivalent of nearly all 26 million homes in the UK with their current electricity needs and 4 million homes with their current heating needs. This radical approach will require a seven -fold increase in renewable energy in the 11 years from 2009 to 2020. The lead scenario of this proposed massive expansion is based on more than 30% of electricity needs to be generated from renewable (up from around 5.5% now), mostly from wind power, 12% of heat needs and 1 0% of transport needs from the current level of 2.6%. If the proposal is fully implemented and progressed as planned, it will create a huge investment opportunities for investors in the renewable energy sector. It will also promote innovation and catalyse infrastructural development in the renewable energy sector. If infrastructural and technological development are sustained over a period of time, it can bring economy of scale in terms of reduced energy cost. This will improve the competitive strength of renewable energy. UNEMPLOYMENT Another important economic variable is unemployment. UK unemployment rose from 860,000 in 2005 to 910,000 in 2008, before suffering a huge rise of 68.1% to reach 1.5million in 2009 (Keynote, 2010). The drastic rise in unemployment rate was as a direct consequence of economic meltdown. The 5-year period from 2009 to 2013 is forecast to experience unemployment levels well above any annual figure in the preceding period (2005 -2009),unemployment is forecast to rise from 1.5million in 2009 to 2.16 million in 2010, after which it will decline to 1.86 million in 2013 TIA, 2009 (Cited in keynote, 2010). The implication of this is that with fewer people at work, it is to be expected that energy consumption in the workplace will decline. There will, however, be an increase in domestic energy consumption if a large number of people are at home during cold weather. INFLATION A stable inflation rate over time is essential for a more realistic strategic plans, whereas, in a situation of fluctuating inflation it may be difficult for organisations to have stable plans as adjustment will have to be made from time to time. UK inflation increased from 2.8% to 4.3% between 2005 and 2007, it fell to 4% in 2008 and a deflation of 0.5% set in 2009 (Keynote, 2010). From the economic point of view, a slightly rising inflation over time tends to favour investment as higher returns will be accrued to factors of production. Energy prices increased generally between 2005 and 2009 (Keynote, 2010). This can be partially attributed to increase in inflation rate over the same period. However, a well stable inflation over time can lead to economic stagnation, which can impact negatively on renewable energy market demand. SOCIAL AND ENVIRONMENTAL FACTORS Renewable energy is often considered as the solution to the worlds climate change and wider environmental concerns (Deloitte,2010). The success of renewable energy as an environmentally friendly and alternative energy source is always questioned by its scope and sustainability. The issue of sustainability is rising and corporate social responsibility is becoming an increasing concern for all companies. Therefore, there is more pressure on renewable energy companies to deliver an effective sustainability agenda (Deloitte, 2010). Renewable energy can involve large infrastructure, its construction and operation has both environmental and social consequences. These include questions regarding the carbon benefits of bio-fuels and argument that they are contributing to rising food prices, fears over the impact of wind farms and tidal barrages on local biodiversity, as well as the social impact of large hydro projects which can involve relocation of villages (Deloitte, 2010). As renewable e nergy continues to become a larger part of the energy equation, there will be increasing focus on its sustainability credentials. The strategic implication of this for a renewable energy companies is that they should undertake thorough environmental and social assessments embedding sustainability into their overall corporate strategy and supply chain in order to preserve their own and the industrys reputation (Deloitte, 2010). It can be inferred that increased sustainability and social responsibilities will lead to increased renewable energy cost . A survey by electric utility week (2010), found that the single most energy related problem facing consumers today is high cost of various forms of energy. Another social factor militating the development of renewable energy project is the difficulties in obtaining planning permission (Michael, 2008). The reason for this is local NIMBY (Not-in-my backyard) opposition. But, this has been borne out of a fear of change and a lack of appreciation of the benefits that renewable energy can play in local communities. This constraint can be eliminated by encouraging local communities to co-invest in small scale renewable energy projects (Deloitte, 2010). This approach will assist in alleviating rural poverty and at the same time raise awareness on the benefits of renewable energy. POPULATION The population of a region, its distribution, composition, growth and trend over time is an important environmental factor that could play a key role in designing an effective corporate strategies over a relatively long period of time .Understanding population dynamics of the market in which corporate organizations operate promotes recruitment policies, gives better understanding of demand for the products and proper segmentation of the market. In 2009, the UK resident population was 61.8 million, which grew by 0.7% compared with previous figures of 61.38million in 2008 and by 2.6% compared with 60.24million in 2005 (NSW,2010). The UK population is projected to grow by 0.7% per annum between 2009 and 2013, rising from 61.8 million to 63.7 million (GAD,2009).This strong population growth and forecast is a favourable factor for the current and future prospects for the renewable energy industry. A favourable population growth can lead to increase demand for renewable energy, as a result companies can expand their market share which will impact positively on the organizations bottom line (profit motive). However, a growing population could also a challenge for the industry to continue to provide a good service as it aims to reduce carbon emissions(Keynote, 2010). TECHNOLOGICAL FACTORS The growing demand for renewable energy of all kinds is generating a need for people with appropriate skills. Companies need to consider how to build up, manage and retain their human capital, particularly where projects may face an uncertain development period (Deloitte, 2010). Already, there have been reports of shortages of turbine blades, restricting wind-farm development (Keynote, 2008). Renewable energy in UK is a world-class industry and with government commitment to realise the sectors full potentials, it is essential that its skill base grows to support its expansion. Key players in the oil and gas industry are also stakeholders in the development of renewable energy sector. These companies employ the latest technology, possess well- trained engineers and other personnel. Some of these skills can be readily transferred to renewable energy sector (Deloitte, 2010 ). Technological developments in the global renewable energy world is also important. For instance, China is already the largest and fastest renewable energy economy in the word, their focus is not just domestic but international, and their impact will be felt everywhere (Deloitte, 2010). COMPETITIVE STRUCTURE Organizations do not exist in isolation but operate in a dynamic, turbulent and constantly changing world with many forces in place. Among the significant environmental variables are those relating to the nature of competition in particular market as these will determine current profitability and the scope for manoeuvring within that market (Wendy,1997). These environmental variables were identified by Porter through his five forces model of competitive structure, Porter, 1980 (cited in Wendy, 1997). These environmental variables include; threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services and rivalry among existing competitors. The current competitive position of any organization will be the net force of these five aggregated (Porter, 1980). This model will be used to analyse the competitive structure of the renewable energy industry in UK. RIVALRY BETWEEN COMPETITORS UK energy industry is dominated by many multinational energy companies. Notable among are ; AMEC Plc, BP Plc, Centrica plc, EDF Plc, E.ON Climate and Renewables UK Operations Ltd, Renewable Energy System Ltd, Royal Dutch Shell Plc, RWE Power Plc, Scottish Power Ltd, Scottish and Southern Energy Plc, AES Solar, Bio-energy Technology Ltd, among others (Keynote, 2010). These companies have very strong financial strength, employ latest technology and possess first class manpower. Their recent interests and investments in various renewable technologies in UK is making the competition tougher than before. For instance, in 2008, BP Plc invested $1.4b in its alternative energy business and Centrica Plc announced that its proposed 250MW offshore wind farm off the Lincolnshire coast had received official consent (Keynote, 2010). This trend is expected to continue because of the global interest in reducing global warming and carbon emission through low carbon energy sources. The implication of this is that competition between rival will grow more intense. Moreover, renewable energy is a fast growing sector of the energy industry in UK. The renewable energy sector is expected to experienced a spontaneous and sustained growth over the next two decades because of the government supports to develop the sector. As the sector grows spontaneously over time, competition among competitors tends to be more intense. It is hopeful that increased competition will lead to overall industry efficiency and consequently reduced energy cost. THREATS OF NEW ENTRANTS Availability of different incentives in terms of tax credit and subsidies will definitely woo potential investors to invest in UK renewable energy sector. The existing companies in the UK renewable energy sector are mostly multinationals with robust balance sheet, highly innovative and technologically advanced. Their size and efficient technology give them economic of scale advantage in the area of production, marketing and distribution of renewable energy over the incoming companies. The effect of this is reduced energy cost per unit that can be favourably transferred to consumers. The greatest concern about the future of renewable energy is the acceptability of its higher cost compare to other traditional energy sources to consumers. However, injection of huge capital at start-up by new companies, with right management team and dedicated staff could neutralise the retaliation power of the existing competitor. This could as well serve as threats to the existing companies. THREATS OF SUBSTITUTES In recent years, renewable energy sector has received tremendous supports for its increase share of total energy supply not only from the UK government but also from EU and the world at large. This is attributed to its positive effects on climate change. However, much have not been said about the comparative cost of renewable energy with other convectional energy sources. A study carried out by the BP Power for Royal Academy of Engineering (RAE, 2010) revealed that renewable energy sources are generally more expensive than convectional energy sources. The studies attributed the higher cost of renewable energy to immaturity of the technology and limited opportunity to take advantage of cost savings through economy of scale. Convectional energy sources are good substitutes to renewable energy and constitute a serious threat to its growth and development . However, it is hopeful that with the global trend towards renewable energy, the sector will experience a technological revolution an d take advantage of economy of scale from increased market opportunities. THE POWER OF BUYERS AND SUPPLIERS The bargaining power of suppliers is relatively high. This is driven by the small number of renewable energy suppliers and relatively lack of information and product choice for buyers. SWOT ANALYSIS This is a model for assessing the Strengths, Weaknesses, Opportunities and Threats that face an organization . Strengths and weaknesses define the internal context of the organization, while opportunities and threats examine the external environment (Philip, 2000). STRENGHTS One of the greatest environmental problems facing the world today is global warming. Global warming is caused by carbon gas emission from the convectional fossil fuels . The focus of the western world is to reduce carbon emission to as low as possible. The fundamental approach to this is the development of global alternative energy sources with low carbon emission, of which renewable energy is viable and feasible option. UK is playing a leading role at reducing global carbon emission. A comprehensive approach towards achieving these goals, UK Renewable Energy Strategy 2009 was presented to the house of parliament in July, 2009. The strategy contains various incentives to attract private investors and proposed huge government capital investment in different areas of renewable sector. Renewable energy already benefits  £485 million a year through the Renewable Obligation and plans are on ground to offer further subsidies (e.g. reductions in transmission charges) through amendments to the electricity bills (RAE, 2010). Also, recent legislation in the UK and EU provides a framework for more commitment to the development of renewable energy. Furthermore, UK is blessed with many suitable locations for the development of various forms of renewable energy. As at 2009, a total of 1,648 sites generated electricity from different renewable sources; 939 (57%) were in England , 436 (26.4%) were in Scotland, 143 (8.7%) were in Wales and 130(7.9%) were in Northern Ireland (DECC, 2010). The location advantage couple with UK government and EU supports is a strong impetus that could drive a revolutionary development in the renewable energy sector. Also, the long- term decline in the UKs offshore oil and gas industry adds strength for an increase in renewable energy. OPPORTUNITIES UK has a stable political structure characterised by high technological and infrastructural development. Thus, the economy is capable of developing extensive expertise in a wide range of renewable technologies, including design, research, manufacture and installation (Keynote, 2009). The availability of world class facilities and manpower in various UK universities can be harnessed to channel research towards developing a first class renewable energy technologies that will promote overall industry efficiency in the sector. The impact of research and technology in the development of a sustainable renewable energy economy cannot be overemphasised. It will drive the industry into maturity from which economy of scale can be achieved. Also, renewable energy sector opens opportunities for many multinational oil and gas companies to increase their stake or as new entrants. These companies have appropriate skills mix and technology. Development in renewable energy sector can also open opport unity for companies to enter foreign markets. THREATS Large energy companies review the whole global energy market to identify the best returns for their investment. Some of these companies have decided to curtail investment in renewable energy in certain regions and technologies, as more interesting opportunities (not necessarily in renewable energy ) lie outside UK (keynote, 2009). Also the proposed plans to replace the UKs ageing nuclear power stations with new nuclear power stations pose a serious threat to the future of renewable energy. They have very low carbon emissions and represent perfect substitute to renewable energy in this respect. WEAKNESSESS The development of large scale renewable energy and the necessary infrastructures require substantial amount of capital which is difficult to come by. Investors are finding it very difficult to obtain the much needed fund from the banks because of the recession. Also, it has been established by research that, in the short run, renewable energy are more expensive than the convectional energy sources . The business implication of this is that profitability will be affected in the short run. Energy supply has little product differentiation and consumers will only go for the cheapest energy source. Thus, new renewable energy companies may be forced to apply price penetration policy to gain enough market share from which they can enjoy economy of scale. Shortage of equipment, for instance in wind farm power sector also hinders development of renewable energy (Keynote, 2010). CONCLUSION This analysis has shown that renewable energy is a growing sector of the energy industry in UK with many potentials to develop into a major energy sector. Many forces are responsible for the growth of renewable energy industry. These include; the global and EU commitments to reduce carbon gas emission from the convectional fossil fuel and gas, UK government supports in terms of incentives and subsidies, location advantage of UK, long term decline in UKs oil and gas output and various government legislations. In addition to this, renewable energy if fully developed provides a permanent energy source unlike other convectional sources with limited supply life span. However, the greatest challenges facing the development of renewable energy sector are uncertainty of supply as most renewable sources are affected by natural conditions that are difficult to control, and high cost of renewable energy. Studies have shown that renewable energy sources are more expensive than other convectional energy sources(Lucintel, 2010, IEA, 2007 RAE, 2010). The reasons given for this are both technical and economic. The technical aspect of the cost has to do with the level of technology while economic relates to cost savings through economy of scale. According to Reuters (2009), the high cost of renewable energy sources relative to convectional energy sources is a short term technical and economic bottleneck, which will be eliminated as the sector grows in scope, expand its market share and tends towards maturity. Al Gore (2009) claimed that as time progresses, renewable energy cost generally gets cheaper, while fossil fuel generally gets more expensive. It is expected that the UK 11 years (2009-2020) strategic plans for developing the renewable energy industry as analysed by UK renewable energy strategy 2009, will drive the industry into maturity through innovation and high technology. The continuous increase in demand and market share by the renewable energy over the years is an indication that in the very near future, the sector can achieve reduced energy cost per unit through economy of scale. Thus, the sector will be able to compete favourably in terms of cost with other sources of energy. It is therefore, evident that there are potential and viable business opportunities for investors in renewable energy sector of the UK economy.

And Then There Were None :: essays research papers

And Then There Were None I did my book critique on And Then There Were None by Agatha Christie. Agatha Christie was born on September 5, 1890, in Torquay England. In 1914 she married Colonel Archibald Christie. They had one daughter, whose name was Rosalind, and then they divorced in 1928. She started writing in 1920, and her first book published was The Mysterious Affair at Styles. She wrote And Then There Were None in 1939. Agatha Christie has become one of the most famous writer of mystery novels. And Then There Were None is a murder mystery type book.   Ã‚  Ã‚  Ã‚  Ã‚  And Then There Were None takes place on an island in the middle of the ocean, but it doesn’t say the years it takes place in.In And Then There Were None, eight people who do not know each other were all invited to an island off of the English coast. The eight people are Vera Claythorne, Philip Lombard, William Blore, Dr. Armstrong, Emily Brent, General Macarthur, Tony Marston, and Judge Wargrave. They all think they are going to the island for different reasons. When they arrive at the island they are greeted by Mr. and Mrs. Rogers, but the host is Mr. Owens (but he isn’t there). After they eat dinner they go into a different room and a recorded voice accuses each of them committing a murder that was never uncovered. Later that night Tony Martson dies from poisoned whiskey. The next morning Mrs. Rogers died in her sleep. That day General Macarthur goes out to the ocean and is killed there. After General Macarthur dies each of the guests think that the killer is one of each of them. The next day, Mr. Rogers is killed while chopping wood while preparing for breakfast. On the dining room table there were ten Indian figures, but after a person is killed one disappears each time. After breakfast Emily Brent is killed because someone injected poison into her neck. Later Judge Wargrave was found with a shot in his head. The next day when Blore is walking back to the house someone pushes a statue out of the second story, and it lands on Blore, killing him. When Vera and Lombard go looking for Blore, they find Armstrong’s drowned body on the beach. Since only Vera and Lombard are left, Vera thinks Lombard is the killer, and takes his gun and shoots him.

Asthma :: essays research papers fc

Asthma is a respiratory disorder marked by breathing difficulty caused by temporary narrowing of the bronchi, the airways branching from the trachea to the lungs. Attacks usually are brought on by allergic reaction to ANTIGENS such as grass and tree pollens, mold spores, fungi, animal dander, and certain foods but may also be caused by chemical irritants in the atmosphere or by infections of the respiratory tract. Susceptibility to an asthma attack is based on hyperactivity of the bronchial muscles, which constrict on exposure to one or another of these agents. Episodes of asthma vary widely in severity and may last from a few minutes to several days. They may begin at any age but usually occur in childhood. In children, asthma often is associated with eczema, a skin inflammation that may reflect the tendency of the child to develop hypersensitivity reactions. The attacks usually become less frequent and less severe over the years and disappear in about half of all affected children before adulthood. In one form of asthma, called intrinsic asthma, however, the attacks become less frequent and less severe, but recovery between them is less complete. The bronchi in such patients become chronically narrowed, causing a progressive loss of capacity for physical exertion. The prevalence of asthma is only about 1 or 2 percent worldwide but varies greatly from country to country. In the United States, asthma affects about 6.9 percent of children. Typically, an asthma attack begins within minutes after exposure to a triggering agent. Symptoms include a sensation of tightness in the chest, coughing and wheezing, and difficulty in breathing. Persons having attacks usually find it more difficult to exhale then inhale, which causes overinflation of the chest and impaired lung functions. The breathing difficulty is alleviated somewhat by leaning forward and supporting the trunk with the arms on some object. Attacks that last several hours or more, even several days, despite treatment are called status asthmaticus. Patients with this condition develop a rapid pulse as the heart attempts to compensate for the lack of oxygen in the blood by beating faster. They also develop signs of exhaustion and dehydration. On a long-term basis, asthma usually is managed by determining the agent responsible for the attacks so that the patient can avoid it. When avoidance of allergens is not feasible, patients can sometimes be

Sybolism Of The Overcoat Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Symbolism- a literary device used frequently to contribute to the complexity of a work. In â€Å"The Overcoat†, by Nikolay Gogol, uses symbolism throughout this entire work. He uses the old dressing gown to represent his old life, and the new overcoat to represent his new life. The symbols affect the plot and the characters.   Ã‚  Ã‚  Ã‚  Ã‚  The old dressing gown represents his old life. It is plain as is Akaky Akakievich. He never does anything even halfway exciting. Most of the time he sits around copying things to practice for his job, which is by coincidence being a copier. The old coat is boring and so is Akaky Akakievich. His agenda is normally get up and go to work and then come back home and go to bed. The old coat is about to fall apart as is Akaky Akakievich. However, he is about to fall apart mentally the coat is falling apart physically. Akaky Akakievich is going to fall apart mentally due to the extreme amounts of teasing he endures at work from all of his colleagues.   Ã‚  Ã‚  Ã‚  Ã‚  The new overcoat represents his new life. This new coat is shiny and polished up and makes people respond to Akaky Akakievich now. The way people respond to him is a warmer more comfortable way. Just as the coat is too him, warm and comfortable. Akaky’s promotion may have to do with the fact that his new overcoat cost a lot of money and a more important position is cause for a more respectful look. The new overcoat may have been ...

7 Up Lifespan Development

Professor Massey 10-22-2009 Lifespan development Seven up paper In the documentary Seven Up, I had to watch Suzy grow up. Suzy seemed to have been raised with good morals and with both parents influencing her decisions in video. When she goes home her mom makes her tea, she watches TV with her mom, does homework and then sees her father. She is usually in bed by 7 p. m. She seems to be from the upper class because of the type of school she is at and how she portrays herself. She is receiving a very good education in the first video and she wanted to go to college or the university in the area. Suzy reports that she has a boy friend that is 13 and also partakes in ballet. She wants to have two kids and wants a nanny to help raise them. Her parents are the most influential people in her life and have been helping her make better decisions. Suzy also acts a little raciest when she states that she doesn’t want to know any colored people. I think the fact that she doesn’t want to meet any colored people will hurt her in the future because everyone in the world will meet someone they don’t want to meet. People see all races and all different kinds of people without trying. She will have to accept the fact that she will meet colored people. Suzy’s attitude at her age makes me feel like she will be in many relationships. She is only seven and has a boy friend that is thirteen. I believe that the way she was raised has an impact on that. If she was raised to find a boy and marry him and have children that’s what she will try to do. Suzy has a very outgoing personality. At the age of seven she has a boyfriend and already knows what she wants in life. She wants to raise her kids with help and at the age of 23 I still don’t know about what I want. She seems like she is older then she really is. I feel that she is this way because it is how her mother and father raised her to be. I believe her parents told her that she has to work for what she wants and that nothing is going to be given to her. Her self esteem seems to be really high and she was always smiling. I feel like because the way she was raised, she will be able to handle different circumstances in her life. Her sense of diversity is not very good. She does not want to meet any colored people, which is not a good thing to have in the real world because if she is to work in any business she will have to work with all different races. Suzy’s young adult hood will be a challenging one. She will have to learn to work with new and different people that she may not want to work with. She also would have to deal with meeting a colored person which she made clear that she didn’t want to meet. I believe once she allows herself to be able to work with all these different people she will have a successful life and career. In her middle adult hood years she will be having a good career starting to settle down and being home more with her children. She will be able to retire while her husband works and take care of the house. I believe overall her life will be a good one and she will be happy through most of it. I feel like Suzy will work in a business and end up in a high position in the business world. As I said earlier, Suzy would like to have two children after she gets married. She would like to be married around the age of 27 or 28. She would hire a nanny to help her take care of the children while her husband and she are at work. I also believe that Suzy will accomplish almost all the goals she set for herself. She had a good head on her shoulders when she was younger and I think that helped her out throughout her lifetime.

Boxing as a Metaphor

A film perhaps, could be considered as one of the most powerful medium in the field of communication. Creativity, per se, is a major factor in coming up with this kind of output. Not everyone is entitled that sense of creativity and at the same time, substance that would cater a â€Å"must-see† movie for all. Also, in coming up with a film, a film maker has all the means to incorporate underlying themes or messages in the film being produced.Some of the film makers have been successful in using this techniques, some, meanwhile, were not able to make their audience realize that their movies had something say beyond the denotative objects and situations in the film. Two of the films which incorporated metaphors or underlying themes on it are: Triumph of the Spirit and the Boxer and Death. The two mainly focused on the life of the protagonists with relation to boxing. Boxing was used as a form of metaphor in the said films. Triumph of the Spirit: An OverviewThe Triumph of the Spi rit was based on a true story of a boxer which took place during a Holocaust; it was released in 1989. Directed by Robert Young, it was the first ever film to be shot in the death camp of Auschwitz. Every detail was vividly shown in the film. Every detail was presented accurately—from the bread thrown into their dinner plates up to the wooden shoes that were worn by the prisoners. The movie is a true story focused on an Auschwitz concentration camp inmate named Salmo Arouch. Salmo, who was a boxing champion, was forced to be involved in a series of boxing bouts which tallied 200 win-or-die contests.â€Å"BOXING AS A METAPHOR† PAGE#2 The contest was conceptualized by the camp’s guards as they see it as a form of entertainment. The movie was set during the Holocaust of the Second World War which can be considered as one of the darkest parts of the modern history. The movie was made in the superlative description of authenticity. The film was basically about a boxe r named Salamo (played by William Dafoe). He was a Greek Jew who was sent to Auschwitz who almost died in the hands of the Nazi who captured him. He did not die as the Nazi learned that he was a champion boxer.The Nazi captors, seeking for some sort of entertainment, set a Boxing match, wherein Salamo won. The boxing matches continued with money involved. At least once a week, the Nazi captors would gather to drink and eat and also to watch their prisoners pound one another. Salamo was stuck in a very difficult situation. He would accidentally kill his opponent during bouts, or else, he himself would die. One of the camp’s gypsy prisoners (played by Edward James Olmos) appeared to be a fixer who would engage himself in a black market mainly focused on persuasion and bribery.Later, he became involved in Salamo’s plan to save his father in the prison. Unfortunately, the name of Salamo’s father was included in the list of those who would soon disappear. And when Sa lamo asked him if there anything that he could do to save his father, he merely replied, â€Å"Nothing, unless someone can be found to take his place. † â€Å"BOXING AS A METAPHOR† PAGE#3 The next predictable scene was that Salamo offered himself to replace his father. He volunteered that his name be included in the list of those who would soon disappear instead of his father.But he never really pushed through his plan. Only a few of the detainees of the Nazi captors managed to survive the Holocaust. Of course, many of them just chose to die instead of enduring the pain of the torture that had happened. But those who did not want to die, died anyway. Salamo managed to survive the Holocaust for he won enough fights during the â€Å"boxing contests. † The title of the movie was dubbed as â€Å"The Triumph of the Spirit. † Where did the concept of triumph become evident in the film? Salamo received his own triumph in the expense of his opponents.Another flaw that could be inferred in the movie is that it never really â€Å"introduced† the other characters—not even those who had significant roles. They were not even given their respective names. Basically, Triumph of the Spirit showed the horrors that can be inferred from the Holocaust part of the Second World War. Triumph of the Spirit: Boxing as a Metaphor Although boxing was not really the focus of the film, boxing was used to convey underlying themes and messages by the film maker. Salmo was a boxer during one of the darkest stages of the modern history.The story evolved on repression and abuse that happened among the prisoners perpetuated by the Nazi. â€Å"BOXING AS A METAPHOR† PAGE#4 The understanding of the film would entail a lot of creativity and a deeper comprehension of what was really the main point of the film. Basically, the main and obvious theme of the movie was â€Å"survival of the fittest. † â€Å"Survival of the fittest† would best describe that 200 win-or-die contest. The concentration camp appeared to be a place where you have only two choices—to continue to live or to accept death.That is, if you are strong enough to beat and â€Å"kill† your fellow inmates. Boxing appeared to be a manifestation of the cruelty and brutality that happened in the concentration camp. The movie also reflected a significant part of the history where the detainees of the Nazi captors had to go through all the hardship that the circumstance had to offer. Disappointingly, the movie also portrayed an individualist theme. In order for Salamo to survive he had to â€Å"unintentionally kill† his opponents who were also his co-inmates. Those who would not win the bouts were subjected to execution.The movie also assumed that the viewers were already oriented of the basics of the Holocaust. Boxing represents the struggles that the characters had to go through. Despite the flaws that could be observed in the film, the film maker was creative enough to use boxing as a metaphor in the movie. Boxing, aside from the struggles, could also signify as a defense mechanism against the Nazi captors. Boxing was portrayed as something which could save one’s life. In the case of Salamo, boxing became his â€Å"breathing apparatus. † â€Å"BOXING AS A METAPHOR† PAGE#5If not because of boxing, he might have died and his bouts did not reach to 200. Amazing how the film maker was able to come up with a metaphor that the viewers could dwell into. In life, just like in boxing, we have to get up whenever we are punched down. We have to maximize all the means that we have for us to survive. Ironically, the opponents of Salamo perhaps signified the hardships and problems that he had during the Holocaust era. Although quite inhumane, the bouts represented his winning over the predicaments that he had to face. His knowledge about boxing—or life rather—made him survive all of these.

Cold War and Communism Essay

There are situations in life that can arise at any moment, without our control. Nuclear war and terrorism are two of these situations. There are things we can do to prepare for these situations, but are we ever really prepared? To live under the threat of nuclear war must have been terrible. To know that at any moment a something very catastrophic could happen to us and our family, and there are only a number of things we can do to protect ourselves, is a gut wrenching feeling. During the Cold War, the threat of nuclear war and the atomic bomb put fear into everyone’s life. There was nothing civilians could do about this, except to â€Å"Duck and Cover†. The threat of the atomic bomb was so real that schools were instructing students on what to do if and when it was to occur. â€Å"Duck and cover† is what the students were taught to do. No matter where the person was, outside or inside, duck and cover was the best thing they could do in order to protect themselves from flying debris and the extremely bright light. I’m sure that the fear that the threat of the atomic bomb scared the children very much. Living under the threat of nuclear war and living under the threat of terrorism have a lot in common. Terrorism defines many different situations, such as 9/11, a shooter entering a public place, poison being put into our air or drinking water, etc. The fear is the same, we are afraid that a situation could occur that could harm, or even kill, us or our loved ones, and there is nothing we can do to prevent it. Just like schools were teaching students what to do in case of a nuclear bomb during the Cold War, schools are now teaching students what to do in case of a terrorist attack. Since the shooting at the elementary school Connecticut, schools all over the country have been teaching the students what to do and how to handle the situation. I believe that this is a very positive thing. School shootings seem to be happening more and more often, and students should be prepared. One different between the threat of the nuclear bomb and the threat of terroristic attacks is that the nuclear bomb was expected to happen, terrorism isn’t something we expect, it tend to happen randomly with no warning. Living under the threat of any catastrophic event is very frightening. All we can do is learn what to do in the situation and be prepared.

History of relationship Essay

The moral naturalists believed that moral responses are a result of a long history of relationship. The naturalists argue that we observe people as they live thus one do not have to rely on metaphysics or exposure. The moral naturalists were not able to elaborate the reasons as to why morality is very important. The fact that if at all morality is natural, why are we struggling to maintain moral standards, yet it’s in the process of evolution. Moreover, the naturalist relied on science given that they related man’s morality with primates and that due to evolution, morals do change (Wikipedia. org, 2010). They argued that moral judgment is a result of intuition which makes us to come up with justifications after the facts. Moral naturalist fails in accepting that transcendence and the sacred plays a most important role in every human in the society. They consider gentleness, fairness and kindness to be moral life while neglecting awesomeness, greatness and transcendent morality satisfaction. In addition, it lays emphasis on group cohesion via cooperative virtues e. g. empathy over individual dissent which encourages strives for recognition and superiority. The moral naturalist show that religion has led to increased cases of abortion, murder, suicide and sexual immorality which in the real sense are not the case (Brooks, 2010). They support their view by arguing that belief and worship of God is unnecessary for healthy society in view of the fact that it contribute to many social problems. In support for Brooks against moral naturalism, its evidenced that each community have got different beliefs and coming up with a common moral for all society it can prove to be disastrous. This is because the motivating factor that makes a person to do what is right or wrong is what accounts for morality. This study contrast religious believers’ attitude that religion is the best in fostering moral and ethical behaviors for a healthy society. On the other hand, the religious groups believe that religion has got many benefits to the society for it helps in dealing with crime, and all other vices in the society thus lowering them and offering social beneficial. Furthermore, the study analysis shows that devotion of religious believers contribute to many ills in the society which according to Christians and other believers is not true for they consider religion as a source of blessings to their society for it carries God blessings. The moral naturalist’s favors secularism that it is more effective in securing social cohesion and non-violent resolution in the society of conflict unlike religious believers on the ground that moral order is not instituted on religion. The religious naturalist focuses on the real meaning of life. They claim that the world should be understood in religious way without a detailed system of beliefs. They endeavor to ensure that human need to value their lives and also recognize that they are part of nature. Thus they should accept science for it tries to provide reliable information about nature and the world at large. The moral naturalist claims that the religious believers have got a strong sense of right and wrong making them to indulge in vices like the secular ones. And that some religion grants people doors for committing crimes like the terrorist Muslims who blow themselves up with confidence that by so doing they will go straight to paradise. This is another shortcoming of the moral naturalist given that religious believer do have a common moral on knowing what is wrong and right since they have a moral compass from their creator (MST, 2010). When one act contrary to morality, he becomes blasphemous and thus evolved intuitions do not guarantee the right or consistence answers to any moral dilemma. The Americans do not agree with these scientific claims of morality. Most of them especially those who support Christianity support consider religion to be the promoters of morals leading to a decent society which is free from any sort of wickedness. Moreover, the theory can not find access to the American society given that most of them are Christians who believe in the existence of God. Though the scientist argue that morality is a biological adaptation and yet people are steered by their deepest cares and concerns. The study of scientist on countries with the lowest social ills revealed that non religious nation had less cases of social ills compared to religious nation, they concluded that religious belief is the main contributor of social evils (Hauser & Singer, 2005). In addition, most informed Americans will not agree to the naturalist theoretical emphasis that human morality has evolved together with those of other primates. Given that naturalism involves a deep respect to science methodology which can be proved wrong or right depending on the argument posed. Naturalism therefore can’t be a substantive proposal for it’s a result of science. In addition, attention will only be paid on what is morally upright to the society and not what scientists are trying to imply (Wisdomresearch. org, 2010). Rationality is to be the key concern of the Americans in ensuring morality has been maintained in the society hence much attention is left out of naturalism on the ground of it being just a research program and not real. Works cited Brooks, David. The Moral Naturalists, 2010. Retrieved on 1st August 2010 from, http://www. nytimes. com/2010/07/23/opinion/23brooks.html? _r=2&ref=davidbrooks Hauser, M. & Singer, P. (n d). Morality without Religion. Retrieved on 1st August 2010 from, http://www. wjh. harvard. edu/~mnkylab/publications/recent/HauserSingerMoralRelig05. pdf MST, Participation in the MST, 2010. Retrieved on 1st August 2010 from, http://wjh1. wjh. harvard. edu/~moral/test. php Wikipedia. org, Religious Naturalism, 2010. Retrieved on 1st August 2010 from, http://en. wikipedia. org/wiki/Religious_naturalism Wisdomresearch. org, Defining Wisdom, 2010. Retrieved on 1st August 2010 from, http://wisdomresearch. org/Arete/GreeneVideo. aspx